Since the economic collapse one year ago, many companies have changed their attitudes towards face-to-face meetings. The reasons vary but they are mainly due to internal/external budget cuts, downsizing and the overall impression it gives ether their stockholders or the general public.

With the economy starting to rebound things may are changing – and with good reason.

Just read what the Wall Street Journal had to say in a recent piece by Joe Mullich:

In a new study by Oxford Economic, a global research firm, provides clear evidence that business travel directly leads to an increase in both corporate revenue and profits. The study found that every dollar invested in business travel results in $12.50 in added revenues and $3.80 in new profits.

The article went on to state that “…Adam Sacks, managing director of Oxford Economics USA said “The research informs us that when a company reduces its travel budget, it loses both revenue and profits, giving competitors a real advantage.” The study indicates that if a company eliminated its business travel, corporate profits would drop 17 percent in the first year. “And it would take more than three years for profits to reach the same level as before the travel budget cuts,”

This is great news for the meeting and events business, not only in the United States but worldwide. That translates to good news for the independent meeting planners, agent and the industry as a whole.

It is nothing new to learn that face-to-face meetings are the most effective means to communicate with your customers. Survey after survey has proven that face-to-face meetings are most important when negotiating important contracts, interviewing for management positions, meeting new clients and networking. If you want to increase sales, improve your relationship with current or new clients, become educated on an industries product or service or close a sale – face-to-face meetings is the number one way to improve your chances in doing so.

If you would like a copy of the aforementioned article please send an email to info@face2facetravel.biz with the word WSJ ARTICLE in the Subject line.

About Face2FaceTravel

Whether you are looking to book a one day meeting for five people or a multi-day day, 250 person sales conferences, the professionals at Face2FaceTravel can research, execute and manage your meeting or event. Personalized attendee registration, one-stop hotel booking, site selection, contract negotiation and access to a variety of suppliers are all part of the Face2FaceTravel way of handling your corporate meeting or event. Visit us on the web at www.face2facetravel.biz, read our blog at http://face2facetravel.blogspot.com/ and join us at Twitter at http://twitter.com/f2ftravelbiz